The New Generation's behavior is changing because of an increasingly tech driven life.
We are securing their future by working on their financial behavioural skills.

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Gen Beta

We are using gesture controls and virtual reality in our toys.

We live in an environment powered by predictability and AI.


Gen Alpha

We are playing with drones and preparing to drive autonomous vehicles.

We stream content and have smart speakers around us.


Gen Z

We played with the folding scooter.

We have many apps for music and see content on devices.


Millenials / Gen Y

We loved the game boy and the iPod for music.

We had content up on the internet for entertainment.


Gen X

We were playing with the Rubik's cube.

We had the Walkman to listen to music and VCR to watch recorded videos.


Baby Boomers

We were playing with the frisbee.

We heard music on audio cassettes and watched TV.


Silent Gen

We played with roller skates.

For entertainment went to the cinema and heard music on the record player.


Greatest Gen

We played with wooden toys and enjoyed live music and theatre.


90% of the new generation use handheld interactive devices by the age of 1.

Parents of the new generation generally live paycheck to paycheck and are heavy social media users themselves.

The new generation will be the largest youngest population in world history.

They shall be the most formally educated and tech-supplied generation mankind has ever seen.

Given decreasing financial literacy level, the new generation is predicted to have 169% more debt than their previous generation.

Changing Financial Environment

  •   Lack of financial investment
  •   From education to shopping, everything is going digital
  •   Physical currency is disappearing, have a piggy bank but no one has the coins
  •   Invisible digital money lacks monetary value as it is pegged to a single click sensory value
  •   FinTech and EdTech is on the rise, say bye-bye to books and wallets
  •   Products and systems are becoming complex
  •   Seamless data interconnectedness in systems across banks, governments, legal courts, credit agencies etc.
Financial literacy is a combination of awareness, knowledge, skill, attitude and behaviour necessary to make sound financial decisions and ultimately achieve individual financial wellbeing
- OECD 2005

Catch them young

A study from Cambridge University confirmed that basic money habits and behaviours associated with money are formed by the age of seven. The objective is to start early on and help children develop good habits like delayed gratification, budgeting, resisting impulsive buying, saving and sharing, using interest in your favour or against, understanding time value of money etc.

We move with the before time!

The FinKids is a bridge between EdTech and FinTech


The FinKids is an
EdFinTech initiative

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The earlier children learn about money, savings and investment, the better they manage their personal finances throughout their lives. It helps children understand how to manage money at an early age and teaches them how to make better financial decisions regarding student loans, housing, first car, travel, and other expenses as they grow up as individuals.

- Team, The FinKids

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